Wagner's, one of the longest-running names in a one-billion-dollar wild bird food business, selected Beacon to re-brand its highly segmented product lines.

Beacon strategized, designed and produced an over-arching solution which came in the form of a look, feel, tone and manner that reflected Wagner's action-call to its consumer target: "Attract Your Favorite Birds, Naturally." The package design solutions come out of this ownable positioning and also leverage the trustworthiness of Wagner's heritage of quality and (ornithological) expertise.