I.H.S. is an emerging leader in the Electronic Medical Records (EMR) management market. I.H.S. selected Beacon Branding to create a corporate identity system that would then roll-out into website, brochures, trade show booth, an interactive presentation and trade advertising. After a thorough review of the component capabilities of the company relative to I.H.S.’s competition, Beacon Branding’s strategy and design teams identified the merit of a communications platform that would show the four components (NextGen, PhyScape, Compliance Auditing and Data Center) of I.H.S.’s “one powerful solution” in a concerted way.